Heinz announces new product after Taylor Swift condiment choice goes viral at Chiefs game
Heinz announced that it will sell a limited number of Ketchup and Seemingly Ranch bottles after Taylor Swift's appearance at Sunday's Kansas City Chiefs game went viral on social media.
The pop star was seen enjoying a plate of chicken strips with the two condiments, which has caused a significant impact on the food industry after her previous appearance helped increase sales of Travis Kelce jerseys.
"It's a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon," the condiment company wrote on Instagram.
During the Chiefs' game against the Chicago Bears, Taylor Swift was spotted in a suite with Kelce's family, catching the attention of fans and sports commentators. Her presence has fueled rumors about her alleged romantic involvement with the star tight end.
A fan posted a photo of Taylor Swift eating chicken with ketchup and possibly ranch during the game.
"Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch," fan account @tswifterastour shared a photo of Swift sitting at a table with some food.
The post gained popularity due to speculations about the white substance being Ranch. Heinz joined in on Wednesday.
"In honor of #Traylor, Heinz (Arrowhead Stadium's supplier of both Ketchup AND Ranch) is creating and releasing 100 (13+87 because Taylor + Travis = 100 😉) bottles ofLimited-Edition 'Ketchup and Seemingly Ranch' sauce," a spokesperson confirmed, in an email to TODAY.com.
Several organizations tried to profit from the ranch dressing craze, including Hidden Valley Ranch, who tweeted a picture of their dressing bottle with a red label and the words "Tay + Trav" and the message "new product just dropped."
The Empire State Building in New York City joined the fun by lighting up in red and white on Tuesday night. A post on X, formerly known as Twitter, showed the building with the caption "ketchup and seemingly ranch."
Heinz will provide more information on how fans can obtain the sauce in the near future.
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